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Performance Marketing Lead
A Performance Marketing Lead manages paid advertising campaigns for a game studio, focusing on driving engagement and sales through data-driven strategies.
As a Performance Marketing Lead, you’ll create and oversee advertising campaigns across platforms like Google, Facebook, and YouTube, optimising for performance metrics like click-through rates, conversions, and return on investment (ROI). You’ll manage budgets, analyse campaign data, and continually refine strategies to achieve the best results.
Many Performance Marketing Leads have degrees in marketing, business, or data analytics, with extensive experience in digital advertising. Strong analytical skills and a deep understanding of performance marketing platforms are crucial.
For this role, you should be someone who enjoys analysing data, optimising campaigns, and working in a fast-paced environment. You’ll need to balance creativity with a results-driven mindset, constantly testing and refining strategies to maximise impact.
Your portfolio should include case studies of successful performance marketing campaigns, highlighting the strategies you used and the results you achieved.
You’ll love this role if you’re into
- Being organised
- Maths
- Social media
In your own time, at your own pace
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