Free online event

Beyond Games: Games & Marketing

Want to ask your own questions?

26Feb

Online

12:30-13:30 (UK time)

Beyond Games is a FREE monthly online event series from Into Games that explores how game development is shaping and transforming other industries. This month, discover how interactive experiences, gamification, and virtual worlds are reshaping brand engagement and digital storytelling. With a keynote talk and a selection of high-quality panel guests, we'll cover;

  • ​What skills or career pathways exist at the intersection of games and digital marketing
  • ​How are brands using games to reach and engage audiences in new ways
  • ​What makes a marketing-focused game genuinely entertaining rather than gimmicky
  • ​How do studios and agencies collaborate to build successful playable campaigns
  • ​Which engines, tools, or platforms work best for branded interactive experiences
  • ​What budgets, partnerships, or processes support game-driven marketing projects

​This event is organised by Into Games - the social mobility charity for the UK games sector. Visit our website for more information.

​Staffordshire University London has kindly sponsored the event. Staffordshire has been named the UK's number 1 for games development and offers a range of industry-focused courses for learners who want to succeed in the sector. Book your place at an open day today.

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