Matt Edwards works for Jagex, the creators of RuneScape and Old School RuneScape. He has helped shape the Digital Marketing activity around key releases. Supporting the senior team with their recent Archaeology skill release as well as collaborating on Leagues, the new time-limited game mode for Old School. We asked Matt some key questions about getting into the games sector.
Explain your role like I'm 5 years old
My job is to bring in new players to the game, and remind people who used to play anywhere up to 5 years ago that our lovely nostalgic game is still here!
Take us through your average day at work
Day to day work includes planning, actioning and optimising campaigns across multiple platforms (Facebook, Twitter, Reddit, Google and many others). Analysing the data to understand how we can optimise between the platforms to get the best customers in, at the best rates and highest quality!
We work with the Brand, Product and Data Science teams to collaborate on game releases, Always on creative ideas and data analysis to make sure we're the best at what we do!
What was your educational and career journey into your current role?
I studied Economics at the University of East Anglia, tried my hand in the world of finance for a brief time but found that the analytical and creative aspects of marketing interested me.
I took up an internship in Digital Marketing at a Board Game company, then moved to a Financial comparison website, and finally got my first break in the Video game industry at Jagex after 2 years of Marketing at various brands.
What do you love most about your role?
I enjoy the creativity that comes with deciding how we are going to advertise the game, I like the fact that we can celebrate our game to new and lapsed players, reminding them how great our game is and how it continues to evolve in modern gaming. We get to work with a load of great, and passionate people every day.
What's the hardest thing about your role?
Finding the balance between platforms, targeting and departments differing priorities means that there are often discussions about what needs to be the focus. Mediating between teams who all have great ideas, and finding the balance of what we are going to focus on is an important part of working so closely with the Product teams.
What key skills should people work on to do your role one day?
Attention to detail, especially when it comes to analysis. There is so much information available in the data so spotting trends, improvements and optimisations will set you apart.
What advice would you give to your younger self looking to get started in the industry?
Be confident, be aware that there will be times where you will make mistakes, but as long as you own them, learn from them, and move forwards you'll be brilliant.