The Community Manager helps build and maintain the success of a game by looking after its fans.
Players are the heart of most successful games. As Community Manager you listen to players’ views and feed them back to the studio. You help make positive spaces for fans to interact in and grow a loyal following for the game.
You will love talking to people across all kinds of channels, from social media and newsletters to live online streaming and real-world games events. You’ll be able to handle criticism and disruptive behaviour, as well as enjoy sharing updates and new content with fans.
- Being Organised
- Telling Stories
- Helping People
- Social Media
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YOUR LEARNING JOURNEY
Some, but not all people working as Community Managers have a degree in Business or Marketing. Above all, you should be organised, friendly, great at listening and bringing people together.
As a professional, you’ll create and grow a community around the game studio and its products. You’ll be responsible for connecting fans to one another, sharing news, finding feedback and promoting the brand at all opportunities. You’ll have a wide knowledge of social media channels and have experience with Customer relationship management (CRM) software like Hubspot, automation platforms like Mailchimp and insight tools like Google Analytics.
Working in the games industry is highly competitive and you’ll need to make sure your CV stands out to employers and course leaders.
As a Community Manager, experience in the game sector might not always be essential but demonstrating a passion and understanding for games will give you the advantage. You will need to showcase experience in content, social media, marketing, analytics and customer support. For more general ideas on developing your CV, see our top tips page.
Whatever role you are working in, it is essential that you understand the game making process. You can head to our build a game section for first steps; join a regular game jam to build up your skills & network; or start modding others games to gain experience.
Where are you in your games journey?
Try and build your first game here
- A-Level or Level 3 options: AQA Foundation Technical Level Business in Marketing Communications, AQA Technical Level Business in Marketing, English, Media Studies, Business Studies
- Start building a game portfolio here
- Find intermediate or advanced animation and art tools here
- See links to training or mentorships here