Graphic Artist

Graphic Artists create the designs that market the game. 

From game packaging and in-store displays to websites, ads and event banners, games are promoted through a wide range of media to reach potential fans. 

As a Graphic Artist you apply your design skills across a game’s marketing strategy, to help your title stand out from the crowd. You’ll have an eye for what excites players and the ability to work with the game artists to create assets that capture the spirit of the game.

Also referred to as:

Creative Graphic Designer, Creative Artworker, Marketing Artist

You’ll love this role if you’re into:
  • Drawing
  • Being Organised
  • Telling Stories
  • Designing things
  • Social Media

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Most but not all people working as Graphic Artists have an art degree. Above all, you should be someone that enjoys following trends, creating art and telling visual stories.  

As a professional, you’ll be using a range of tools including Photoshop, InDesign and Illustrator to help develop the visual brand of the game studio and promote new releases. We recommend you go to our tool picker to help you choose the right tool for your current level.  

Working in the games industry is highly competitive and you’ll need to make sure your portfolio (a collection of your best work) stands out to employers and course leaders.

As a Graphic Artist, your portfolio should include your best work and showcase a range of graphic art techniques to demonstrate your versatility. Once you have a portfolio, you can showcase it on platforms like Behance, ArtStation or through your own website. For more ideas, see our top tips page on building your portfolio.

Whatever role you are working in, it is essential that you understand the game making process. Get started right away in our build a game section, start modding others games or join a game jam to build up your skills and network.   

Education pathways

Where are you in your games journey?