Community and Marketing roles explained

PR Manager

A PR Manager is responsible for maintaining the public image of a game studio, handling media relations, press releases, and brand communications.

As a PR Manager, you’ll work with journalists, influencers, and content creators to promote your studio and its games. You’ll manage press releases, coordinate interviews, and ensure that your studio gets positive media coverage. You’ll also handle crisis communications if necessary, protecting the reputation of the studio and its projects.

Many PR Managers have degrees in public relations, communications, or marketing, along with experience in media relations or brand management. Strong writing, communication, and relationship-building skills are crucial.

For this role, you should be someone who enjoys working with the media, managing brand image, and crafting messages that resonate with the public. You’ll need to stay calm under pressure and be able to manage sensitive issues professionally.

Your portfolio should include examples of press campaigns you’ve managed and media coverage you’ve secured, demonstrating your ability to build positive relationships and shape public perception.

You’ll love this role if you’re into
  • Being organised
  • Writing
  • Telling stories
  • Helping people
  • Social media
  • Reading

In your own time, at your own pace

Your learning Journey

Ready to get started?

Join our community

Anyone considering a career in the UK Games Industry is welcome to join our learning community. There’s no screening process, no interviews and no silly subscription package. Just dive in and start asking questions for free!

We can’t wait to meet you.