Community and marketing drive player engagement and game visibility, building and sustaining a loyal fanbase through communication, campaigns, and feedback-driven strategies.
Community and marketing experts need strong communication skills, creativity in campaign strategies, and a passion for connecting with players. These roles are vital before, during, and after a game’s launch, helping to build excitement and foster a loyal player base. If you enjoy engaging with audiences and promoting great content, this is your place.
This hub page features community and marketing job role descriptions, links to our learning content, and access to our online community, where you can continue your journey and connect with thousands of community managers and marketers at various stages of their careers.
Community and Marketing
A Campaign Manager is responsible for planning and executing marketing campaigns to promote a game before and after its release. They make sure the right audience knows about the game and feels excited to play it.
Community and Marketing
A Community Director is responsible for shaping the long-term strategy for building and engaging a game’s player community. They ensure that players feel connected, valued, and heard, creating strong relationships between the players and the game studio.
Community and Marketing
A Community Manager is the bridge between a game studio and its players. They engage with the community, foster positive relationships, and keep players informed and excited about the game.
Community and Marketing
Shoutcasters are the voices of esports, commentating on tournament games at real-world events and online.
Community and Marketing
A Games Journalist writes about video games, covering everything from game reviews and news to industry trends and interviews with developers. Their work informs and engages the gaming community.
Community and Marketing
A Games Publisher is responsible for funding, marketing, and distributing games. They ensure the game reaches its audience and is commercially successful.
Community and Marketing
A Marketing Assistant supports the marketing team in promoting a game, handling tasks like social media posts, market research, and administrative duties.
Community and Marketing
A PR Manager is responsible for maintaining the public image of a game studio, handling media relations, press releases, and brand communications.
Community and Marketing
A Player Support Agent provides help and guidance to players, addressing any issues they may face while playing a game, such as technical problems or gameplay queries.
Growth Manager
“It's great to be the "face" of gaming. It's a lot of work, but it's really satisfying when someone tells you how much a game you worked on changed their life.”
