Community and Marketing roles explained
Community Director
A Community Director is responsible for shaping the long-term strategy for building and engaging a game’s player community. They ensure that players feel connected, valued, and heard, creating strong relationships between the players and the game studio.
As a Community Director, you’ll oversee community managers and other communication specialists, developing plans to grow and maintain the game’s player base. You’ll work closely with the marketing, PR, and development teams to ensure the community is informed about updates, events, and changes to the game. You’ll also lead efforts in moderating online spaces, managing player feedback, and building engagement through content like live streams, events, or newsletters.
Many Community Directors have backgrounds in community management, communications, or public relations, with years of experience managing game communities. A degree in communications, marketing, or a related field can help, but proven success in managing and growing communities is crucial.
For this role, you should be passionate about games and love interacting with players. You’ll need excellent communication and leadership skills to manage large-scale communities, resolve conflicts, and make sure the studio is responsive to its player base.
This is a senior role, and to succeed, you’ll need a portfolio that demonstrates your ability to lead community strategies, with examples of successful engagement campaigns and events you’ve run.
You’ll love this role if you’re into
- Being organised
- Writing
- Telling stories
- Helping people
- Social media
- Reading
In your own time, at your own pace
Your learning Journey
Ready to get started?
Join our community
Anyone considering a career in the UK Games Industry is welcome to join our learning community. There’s no screening process, no interviews and no silly subscription package. Just dive in and start asking questions for free!
We can’t wait to meet you.