Marketing campaigns are organised efforts to promote an overall brand or specific product. Campaigns can come in many forms and are built by research, planning, and having a clear target audience.
Campaign Manager are behind the scenes, creating fresh initiatives, measuring results, and developing new strategies to promote the business. You will draw upon your marketing experience to create coherent steps and targets for your team to follow, so communication skills and the ability to delegate is key.
Campaigns don’t always adhere to a set template, so be prepared for some rule-breaking and outside-the-box type of thinking.
- Being Organised
- Telling Stories
- Social Media
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YOUR LEARNING JOURNEY
Some people working as Campaign Managers have a degree in Business or Marketing. Above all, you should be someone that loves social media and enjoys analytical thinking and strategic planning.
As a professional, you’ll research, design and execute dynamic marketing campaigns to help the game studio promote and sell new releases. You’ll have a wide knowledge of social media channels and have experience with Customer relationship management (CRM) software like Hubspot, automation platforms like Mailchimp and insight tools like Google Analytics.
Working in the games industry is highly competitive and you’ll need to make sure your CV stands out to employers and course leaders.
As a Campaign Manager, experience in the game sector might not always be essential but demonstrating a passion and understanding for games will give you the advantage. Your CV should outline relevant work you're most proud of and high-impact projects. For more general ideas on developing your CV, see our top tips page.
Whatever role you are working in, it is essential that you understand the game making process. You can head to our build a game section for first steps; join a regular game jam to build up your skills & network; or start modding others games to gain experience.
Where are you in your games journey?
Try and build your first game here
- A-Level or Level 3 options: AQA Foundation Technical Level Business in Marketing Communications, AQA Technical Level Business in Marketing, English, Media Studies, Business Studies
- Start building a game portfolio here
- Find intermediate or advanced animation and art tools here
- See links to training or mentorships here