Marketing allows a game company to increase the visibility of its brand and helps to promote releases and news stories. It’s an integral factor in building a loyal fan base and reaching fresh audiences.
Often game companies invest time and money into building relationships with influencers to help promote their game to their followers. Being able to demonstrate a working knowledge of social media platforms and trends will be a vital aspect of this role.
Marketing Assistants support the Marketing Manager and depending on the size of the studio, an entire marketing department or team. Exercising diligence will secure you as a valuable part of the team and set you on the path for success.
Marketing Executive, Marketing Coordinator
- Being Organised
- Telling Stories
- Helping People
- Social Media
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YOUR LEARNING JOURNEY
Some people working as Marketing Assistants have a degree in Business or Marketing. Above all, you should be someone that loves storytelling, communicating and helping people.
As a professional, you’ll help build and communicate key messages to target audiences. You’ll have a wide knowledge of social media channels and ideally, have experience with automation platforms like Mailchimp, Tweetdeck and insight tools like Google Analytics.
Working in the games industry is highly competitive and you’ll need to make sure your CV stands out to employers and course leaders.
As a Marketing Assistant, experience in the game sector might not always be essential but demonstrating a passion and understanding for games will give you the advantage. If you have previous experience, your work should present the best marketing projects and campaign you’ve worked on. For more general ideas on developing your CV, see our top tips page.
Whatever role you are working in, it is essential that you understand the game making process. You can head to our build a game section for first steps; join a regular game jam to build up your skills & network; or start modding others games to gain experience.
Where are you in your games journey?
Try and build your first game here
- A-Level or Level 3 options: AQA Foundation Technical Level Business in Marketing Communications, AQA Technical Level Business in Marketing, English, Media Studies, Business Studies
- Start building a game portfolio here
- Find intermediate or advanced animation and art tools here
- See links to training or mentorships here
It's really satisfying when someone tells you how much a game you worked on changed their lifeKatherine Welsford - Marketing Manager, Bossa StudiosRead the full story