Graphic Artist

Graphic Artists create designs that help market the game. From game packaging and in-store displays to websites, ads and event banners, games are promoted through a wide range of media to reach potential fans.

Some Graphic Artists work in-house or some work freelance, seeking contract work from game publishers or agencies in the games industry to promote products, events, or social media channels like YouTube and Twitch. 

As a Graphic Artist you apply your design skills across a game’s marketing strategy, to help your title stand out from the crowd. You’ll have an eye for what excites players and the ability to work with the game artists to create assets that capture the spirit of the game.

Also referred to as:

Creative Graphic Designer, Creative Artworker, Marketing Artist

You’ll love this role if you’re into:
  • Drawing
  • Telling Stories
  • Designing things

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Many Graphic Artists have a degree, which provides professional development and a recognised qualification to employers. However, there are many available pathways and all people working in games claim a unique career journey. Above all, you will need to demonstrate passion and skills in your chosen field. For this job role, you should be someone who enjoys following trends, creating art and telling visual stories.  

As a professional, you’ll be using a range of tools including Photoshop, InDesign and Illustrator to help develop the visual brand of the game studio and promote new releases. We recommend using our tool picker to help you choose the right ones for your current level and purpose.

Working in the games industry is highly competitive and you’ll need to make sure your portfolio (a collection of your best work) stands out to employers and course leaders.

As a Graphic Artist, your portfolio should include your best work and showcase a range of graphic art techniques to demonstrate your versatility. Once you have a portfolio, you can showcase it on platforms like Behance, ArtStation or through your own website. For more ideas, see our top tips page on building your portfolio

Whatever role you are working in, it is essential that you understand the game making process. You can head to our build a game section for first steps; join a regular game jam to build up your skills and network; or start modding others games to gain experience. 

Education pathways

Where are you in your games journey?

I love working on a range of projects with different types of clients
Mat Roff - Graphic ArtistRead the full story
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