The Marketing Manager helps to spot commercial opportunities and grow audiences for their studio’s games.
With so many games fighting for players’ attention, the role of marketing is to make individual titles stand out from the crowd.
As Marketing Manager you use all kinds of data to tell you what players are looking for and how to connect with them. You take that insight and create campaigns to promote your game to potential players - that could include a mix of advertising, social media, events and public relations activity.
- Being Organised
- Telling Stories
- Social Media
- Helping People
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YOUR LEARNING JOURNEY
Some people working as Marketing Managers have a degree in Business or Marketing. Above all, you should be someone that loves storytelling, communicating and working with others.
As a professional, you’ll manage the communication of key messages to target audiences. You’ll have a wide knowledge of social media channels and have experience with Customer relationship management (CRM) software like Hubspot, automation platforms like Mailchimp and insight tools like Google Analytics.
Working in the games industry is highly competitive and you’ll need to make sure your CV stands out to employers and course leaders.
As a Marketing Manager, experience in the game sector might not always be essential but demonstrating a passion and understanding for games will give you the advantage. Your work should present marketing projects and campaigns that you have delivered and prove managerial experience. For more general ideas on developing your CV, see our top tips page.
Whatever role you are working in, it is essential that you understand the game making process. You can head to our build a game section for first steps; join a regular game jam to build up your skills & network; or start modding others games to gain experience.
Where are you in your games journey?
Try and build your first game here
- A-Level or Level 3 options: AQA Foundation Technical Level Business in Marketing Communications, AQA Technical Level Business in Marketing, English, Media Studies, Business Studies
- Start building a game portfolio here
- Find intermediate or advanced animation and art tools here
- See links to training or mentorships here
It's really satisfying when someone tells you how much a game you worked on changed their lifeKatherine Welsford - Marketing Manager, Bossa StudiosRead the full story