Performance Marketing Lead

Performance Marketing is a broad term that refers to any kind of digital marketing campaign where payment depends on tangible results, for example, a sale or a click.

There are many areas where the methods of performance marketing can be applied including social media, sponsored content, and paid advertising. A Performance Marketing Lead pulls, interprets, and presents patterns from vast amounts of data to help the company make clever business decisions.

This role is perfect for anyone who loves to handle data and can produce clear goals by connecting actions and results. Time management and communication skills will also make you the perfect candidate.

You’ll love this role if you’re into:
  • Being Organised
  • Maths
  • Social Media

Is this information correct? Submit a correction


Many Performance Marketing Leads have a degree, which provides professional development and a recognised qualification to employers. However, there are many available pathways and all people working in games claim a unique career journey. Above all, you will need to demonstrate passion and skills in your chosen field. For this job role, you should be someone who enjoys analytical thinking, playing with data and strategic planning. 

As a professional, you’ll be applying measures to track and improve the commercial success of marketing campaigns. You’ll have experience with Customer relationship management (CRM) software like Hubspot and insight tools like Google Analytics. We recommend using our tool picker to help you choose the right ones for your current level and purpose. 

Working in the games industry is highly competitive and you’ll need to make sure your CV stands out to employers and course leaders. 

As a Performance Marketing Lead, experience in the game sector might not always be essential but demonstrating a passion and understanding for games will give you the advantage. Your work should present projects and campaigns that you have been responsible for. For more ideas, see our top tips page on building your portfolio

Whatever role you are working in, it is essential that you understand the game making process. You can head to our build a game section for first steps; join a regular game jam to build up your skills and network; or start modding others games to gain experience. 

Education pathways

Where are you in your games journey?

I enjoy the creativity that comes with deciding how we are going to advertise the game
Matt Edwards - Digital Marketing Executive, JagexRead the full story
Suggested careers
MarketingEntry-level role

Marketing Assistant

Marketing Assistants support the Marketing Manager and depending on the size of the studio, an entire marketing department or team

Read more

Campaign Manager

Campaign Manager are behind the scenes, creating fresh initiatives, measuring results, and developing new strategies to promote the business.

Read more
Build a game

Start building your portfolio

Go to an event

Meet games crew across the UK

Get a mentor

Connect with a professional