The role of a Public Relationship Manager, like Community Manager and Marketing Manager, is to build meaningful relationships and endorse the reputation of your game studio to the outside world.
In larger game studios, PR Managers might also need to focus their attention in-house, instilling brand awareness and presenting a concise tone of voice for communicating with staff. PR management demands creativity and strategic thinking as there is considerable problem-solving involved especially when drawing up a new campaign or handling a crisis.
This profession relies on building networks to plug into, online, and offline. Communication needs to be at the core of your skillset as you’ll be in charge of researching, creating, and distributing key news to targeted sources.