The role of a Public Relationship Manager, like Community Manager and Marketing Manager, is to build meaningful relationships and endorse the reputation of your game studio to the outside world.
In larger game studios, PR Managers might also need to focus their attention in-house, instilling brand awareness and presenting a concise tone of voice for communicating with staff. PR management demands creativity and strategic thinking as there is considerable problem-solving involved especially when drawing up a new campaign or handling a crisis.
This profession relies on building networks to plug into, online, and offline. Communication needs to be at the core of your skillset as you’ll be in charge of researching, creating, and distributing key news to targeted sources.
Brand Manager, B2B Marketing Manager
- Being Organised
- Telling Stories
- Helping People
- Social Media
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YOUR LEARNING JOURNEY
Many PR Managers have a degree, which provides professional development and a recognised qualification to employers. However, most people working in games claim their career journey was not a straightforward one. Above all, you will need to demonstrate passion and skills in your chosen field. To become a PR Manager you should be someone who loves communicating, meeting new people and being organised.
As a professional, you’ll manage the relationship between the game studio and the outside world, building a good reputation with audiences and the media. You’ll have experience with Customer relationships management (CRM) software like Hubspot and management software tools and collaborative work platforms like Trello and Basecamp.
Working in the games industry is highly competitive and you’ll need to make sure your CV stands out to employers and course leaders.
As a PR Manager, experience in the game sector might not always be essential but demonstrating a passion and understanding for games will give you the advantage. Your CV should outline relevant work you're most proud of and high-impact projects. For more general ideas on developing your CV, see our top tips page.
Whatever role you are working in, it is essential that you understand the game making process. You can head to our build a game section for first steps; join a regular game jam to build up your skills & network; or start modding others games to gain experience.
Where are you in your games journey?
Try and build your first game here
- A-Level or Level 3 options: AQA Foundation Technical Level Business in Marketing Communications, AQA Technical Level Business in Marketing, English, Media Studies, Business Studies
- Start building a game portfolio here
- Find intermediate or advanced animation and art tools here
- See links to training or mentorships here